Versace? Givenchy? They’re persona non grata in this town.

Instead, the name on the lips of every veteran fashionista at the National Press Club’s runway was “L.L. Bean,” as a checkered men’s shirt that retails for 49.95 has stolen the show at DC fashion week.

“Paris, Milan, New York… I’ve seen it all. But when L.L. Bean dares to upend couture by wedding alluring forest green tones with the utterly classic picnic tablecloth pattern that screams ‘I don’t really care what I wear’, it makes me think the paradigm has been utterly shattered,” said Sheldon Tuttle, a longtime editor at Capital Vogue, who wrote this month’s cover story on the venerable Maine-based fashion house’s latest coup. 

This revolutionary garment that has dazzled the fashion world is currently eligible for free shipping and handling.